13 January 2009

TREND WATCH 2009: COLORS TO COME

There's an excellent chance that the colors you encounter at Target, Pottery Barn, Restoration Hardware, Pier1, Anthropologie and other popular design sources have been influenced by a group you've never heard of. It's a non-profit association called the Color Marketing Group, composed of design professionals from around the world. They've been accurately predicting – some would say shaping – color trends for more than four decades. Here's their take on 2009:


Purple, Purple, Purple!


Emerging as a hot fashion color last fall, purple is not just a fad --
it's an entrenched trend. Look for a greyed-out violet that works equally well as an accent or a neutral, as well as redder, plummier purples and bluer-influenced fuchsias in a huge range of products. Purple is 2009's "must have" color.



Blue is the New Green

Various greens have symbolized "green living" over the last
few years, but in 2009 the environmental message is delivered by the color blue. There are watery blues, sky blues and a whole range of blues that now represent our commitment to living on a greener planet.



Cooled-down, Greyed-out Browns and Greys

Complex neutrals satisfy our urge
toward classic colors in an economically-challenged time. They also bridge the area between black, which seems harsh, and brown, which doesn't seem strong enough.



Yellow for Energy


The neutrals may have greyed, but look for lots of bright
vivid yellow to give us energy as we re-build the economy. It's the stand-out accent color for 2009. Bright Accents from India, China, and Turkey... The exotic has become the familiar. Oranges, turquoises and teals, reds, and yellows will abound in hues from far-away countries that now seem very near. They are the optimistic touches we crave.



White is now a Business Color


Technology has produced amazing new (and very practical)
finishes, which helps explain why white is showing up everywhere. The contrasts are all in the finishes: matte versus gloss; shine and shimmer on reflective surfaces; textured whites versus smooth -- all washable and cleanable. White also represents purity of thought, motive and result.



The Return of the "M" Word


It's mauve. Remember mauve? An old color that looks new
again, in dusty violet shades, mauve works as an accent but also serves now as a neutral, punched up by those bright Asian accents (orange, turquoise, teal, red, and yellow.)



Final Thoughts on Color Trends

Use these trend notes as potential inspiration for finding fresh new touches for your home, not as a call to action to throw out everything you already own! When you do add in elements that will be permanent -- like cabinetry, countertops or flooring, for example -- be sure to avoid the Top Three Remodeling Mistakes too many homeowners make!


Photo Notes

Listed in order of section appearance, from top to bottom:

Purple: This wall storage unit was designed using cabinetry from Italian firm, Scavolini.

Blue: These glass-front appliances by Dacor debuted at KBIS 2008, offering a fresh alternative to both the ubiquitous stainless steel and candy-bright Vikings and Bertazzonis.

Browns and Greys: These UltraCraft cabinets will work in a contemporary or traditional kitchen, and look good long after the CMG's 2009 report has faded into history.

Yellow: These sunny new tabletop accessories from Williams-Sonoma bring bright yellow into your kitchen without a major color commitment.

White: Here's a contemporary white storage system from West Elm, one of my favorite sources for classic and contemporary styles.

Mauve: Here, mauve accents turn up in the lovely new rug from Pottery Barn's 2009 collection. It's also visible in the coordinating pillows. The look is eclectic and unified, casual and classic at the same time.

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