08 November 2011

Preview Post: Jason Wu for Brizo

I pushed back the post I was going to run today in favor of this one. This post lets me show off one of my very few ties to the high fashion world. (OK, I have just two ties, which doesn’t technically add up to a few, unless you count my Project Runway TV habit.)

Anyway… At the very beginning of 2010, I was invited to attend a Fashion Week design blogger event hosted by Brizo. If you’re not familiar with that brand, they are Lexus to Delta Faucet’s Toyota. Their focus isn’t just well-engineered kitchen and bath taps and accessories, it’s well-engineered, high fashion taps and accessories. Hence, their invitation to Fashion Week, where the rag biz celebrates its superstars and rising stars*.

Jason Wu Runway Show at Fall 2011 Fashion Week

Brizo is a corporate sponsor of Jason Wu, one of the most successful young fashion designers in the world right now. Even if you don’t follow high fashion – and I admittedly don’t, for the most part – you might recall that he designed Michelle Obama’s 2008 Inaugural Gown. Our group of bloggers-in-attendance attended Wu’s Fashion Week show and met him at a cocktail party organized for our benefit afterward.

We were allowed to take a group photo with Wu and pepper him gently with questions. I asked if he would consider designing a faucet line for Brizo, seeing that as an inevitable outcome of their synergistic tie. He demurred. The Brizo and PR agency guys demurred. Having been trained in one of the best J schools in the country, I followed up with a related question on the same topic. They demurred again. I knew the Blogger 19 wasn’t going to get an exclusive that night. No biggie. I wasn’t there as Lois Lane, but as blogger junket Jamie.

The announcement I anticipated in February 2010 came more than a year later. In April of this year, a new Jason Wu Collection for Brizo was announced. (Duh.) This morning,Brizo’s PR firm led a collection preview webinar for us B19ers. I wasn’t able to attend it “live,” but have it on my PC now.

The collection is just what I would have expected from these folks. It’s functional and fun, pretty and practical, whimsical and worldly, crisp and candied at the same time. OK, I’ll stop with the alliterative adjectives now. I like it!

Odin Faucet with hands-free technology and WaterSense

Making your towels look better!

Tux-worthy soap dish

One of my favorite pieces - a wastebasket evocative of a Wu skirt design

Pumping up the style

Shelving the ordinary

Makes even TP look good!

You’ll notice that there are no tub or shower faucets in this collection, which I've excerpted here. This is being billed as a Powder Room suite. If my prescience allows me yet another prediction, I anticipate that success with this line will usher in a Wu for Brizo Master Bath suite in Fall 2012 or Spring 2013!

Wu for Brizo collection pre-orders are available between now and February for the first one thousand faucet fashionistas. I’m tapped out – bad pun intended – when it comes to bathrooms at Chez J, or I’d probably sign up myself if just to get the cool Wu original signed and numbered lithograph and key chain!

*My second tie to the high fashion world is 2011 Rising Star award winner, Loris Diran, a close friend from our NYU days. I attended his Fashion Week show the week I was in New York for Brizo. I don’t know if Loris will ever design faucets, but he makes hot-hot-hot clothes for men and women!

PS: Today's post was going to be my fourth Food for Thought musing. It'll publish next Tuesday. Hope you'll stop back!

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